A brand-new exhibition design
Release date:
2020-06-17 11:11
Author:
Summary:
“It is clear that the entirely new exhibition design has been met with a highly positive response,” was Dr. Gabriel Herbert, President of PVT,’s most succinct assessment of the revamped booth concept. The innovative exhibition concept underwent a highly successful trial at EMO 2015 in Milan. Throughout the preparation for this premier global trade show for tools and machine tools, the design incorporated numerous considerations, yielding an exceptionally satisfying outcome.
…It is clear that the entirely new exhibition design has been met with a positive response across the board—this was Dr. Gabriel Herbert, President of PVT,’s most fundamental assessment of the revamped booth design. The innovative exhibition concept underwent a highly successful trial at EMO 2015 in Milan. Throughout the preparation for this world’s premier trade show for tools and machine tools, the design incorporated numerous considerations, yielding an exceptionally satisfying outcome.
How can PVT’s next‑generation coating equipment be showcased most effectively? Should we use the equipment itself as the centerpiece of the booth, or devise a more distinctive approach? Which strategy will best translate the company’s new brand identity onto the exhibit floor? Most importantly: how can we successfully capture the attention of international clients?
PVT’s booth in Milan provided the answer: anchored by a fresh corporate color palette, visitors were greeted by an elegant, streamlined structure accented with vibrant yellow. An inviting reception desk beckoned clients to engage in conversation, while a conference table at the rear facilitated discussions on specific projects. Yet the true highlight of the exhibit was the large‑format backlit photographic posters displayed throughout the show floor, showcasing PVT’s latest xPro coating series and its cutting‑edge coating equipment—captivating every eye. Above the full‑view display stood the company’s newly designed corporate logo.
“Elegance and style” were the visitors’ impressions. This design philosophy was brought to life through a professional partner—the exhibition booth design and construction company… LANIMA THE STUDIO’ Moreover, we will continue to showcase this design and color concept in our upcoming exhibition projects. The next opportunity to see PVT as an exhibitor in Europe will be at GRINDTEC in Augsburg, Germany, from March 16 to 19, 2016. The PVT team looks forward to welcoming you next spring.
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PVT Coating (Harbin) Co., Ltd. (abbreviated as PVT Harbin) is the first coating processing center established in China by the German company PVT- Worldwide.
